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If You Blog and Use Pinterest, You Need to get Rich… Pins.

Aeryn Lynne

No this is not a get-rich-quick scheme! This is an article on how to get cool information like your blog name and favicon onto each pin sent to pinterest from your website, so that you won’t have to continually remind yourself to add alt=”//mywebsiteisthebestest.com” to your images for Pinterest “copyrighting”. Thanks to schema.org microdata markup, Pinterest can add a bit more info to pins originating from your website, so that the viewer isn’t just looking at a pretty picture.

We’re talking about a really cool service called Rich Pins that is available for Business branded pinterest accounts.

Using Alt to auto-fill description for Pinterest.

Using Alt to auto-fill description for Pinterest. Probably best to not add your URL here if you have Rich Pins enabled.

What will this do?  Check out these awesome examples available on Pinterest right now…

Rich Pins: Article

Rich Pins: Article

Rich Pins: Recipes

Rich Pins: Recipes

Rich Pins: Sales

Rich Pins: Sales

Do you see the differences to regular ol’ pinning? Here’s a little reminder, just in case…

A regular pin found on Pinterest.

A regular pin found on Pinterest.

More or less, you’re branding your images on Pinterest.  Rich Pins code develops a type of copyright from where the image originates, along with some helpful stats based on the type of pin.  So if you have a recipe to share, you can potentially add pertinent information of the recipe like Martha Stewart has above with “50 minutes to make, serves 4”; or if you have an article, your pin could potentially have author and website info, including a blurb from the post!

This is what I saw while verifying my site for Rich Pins. Pretty cool, huh?

This is what I saw while verifying my site for Rich Pins. Pretty cool, huh?

There is a waiting period involved, and I’m now keeping an eye out for an email from Pinterest to discuss/confirm my use of Rich Pins, but this type of branded information is well and truly worth the wait!

So how do you get started verifying Rich Pins the easy way?

If you go the Schema.org route, by adding certain code to your theme, it can get quite technical, and even more technical for oEmbed (which unfortunately is the only route to dig into recipe data,) but Pinterest has a list of acceptable Rich Pin fields if you’re up for the challenge!

For basic article information though, WordPress folk can utilize the SEO by Yoast plugin to take advantage of the meta data developed with Open Graph!

Ensure that 'Add Open Graph meta data' is selected in the Social: Facebook tab of the Yoast WordPress SEO plugin.

Ensure that ‘Add Open Graph meta data’ is selected in the Social: Facebook tab of the Yoast WordPress SEO plugin.

Once you’re sure the meta box is checked, select and copy the url for any post on your website (not your main page, you’ll need a random article link,) and paste that link on Pinterest’s Rich Pin validation page to see if it reads your site’s Open Graph information.

If it does, congrats! You will then get to apply for approval!  I’m not sure what happens after this point, as I’m waiting for approval myself, but I will update here once I know more!

If it doesn’t work for any reason, you may need to talk to your web designer about adding Schema.org or oEmbed code.  A great way to tell what information is being data-mined from your pages is to check Google’s Rich Snippets tool (the image below shows data for my article The Measuring Tape is Your Friend.)  I already have Schema code on my site to improve the way Google Search shows my entries, so I have no way of showing how my site would validate with only Open Graph (even though I have that active on my site too.)

Schema.org data found using Google's Rich Snippets tool.

Schema.org data found using Google’s Rich Snippets tool.

Well, here’s keeping *fingers crossed* that it won’t take very long to verify my site for Pinterest Rich Pins!

UPDATE

I got the fabulous “you’ve been verified” email over the weekend, so I would guess that it takes roughly 5 days for pinterest to check out your Rich Pins request.  This “upgrade” is definitely not instant, but ultimately, the timing isn’t bad for the return in this investment.

So here’s what pins coming from my site look like now…

Pinterest's Rich Pins are now verified for Geek with Style

Pinterest’s Rich Pins are now verified for Geek with Style

Just to reiterate a few things to make this a simple process for you: as far as I can tell, this only works if you have a Pinterest business account – this account doesn’t cost a thing, and works exactly like a personal account; and if you use SEO by Yoast for a WordPress blog, chances are that your site is all ready to verify if you’ve told it to include Open Graph meta data to your pages.

 Anyway, good luck on your Rich Pins adventure! 🙂

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Aeryn Lynne

The Geek at Geek Life
Living in Superman's Metropolis (aka Toronto, Canada), Aeryn Lynne found a way to entirely over-share everything she loves, and make a career out of it! Ultimately a geek, she waxes poetically over technology, fights for fashion-equality, squees over comic art, and literally sparkles, thanks to her makeup addiction.
Aeryn Lynne

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42 Comments on “If You Blog and Use Pinterest, You Need to get Rich… Pins.

Jane
November 13, 2013 at 6:49 am

Hey Aeryn, thanks for this awesome information. Loved your pun (or was it not) with the title! I never knew about this although I use Pinterest for all my sites on various niches (including diet/fitness, relationships, personal development, internet marketing and so on.

Thanks for the eye-opening post and also thanks for the instructions on how to do this.

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ashley p.
November 13, 2013 at 7:22 am

sounds like a great tool! Is it available with blogger as well?

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Aeryn Lynne
November 13, 2013 at 9:28 am

I haven’t worked with a blogger template in ages, but in theory it could work? If you can add the key tags around items like the title and author areas found on a blogger post, then yes it will work. It’s just seeing if, for instance, your article title is surrounded by either a <div></div> or a <span></span> (or if you can put one of those codes in there,) to add the itemprop=”name” code as part of the open div/span tag. So you’d want to have something like <div itemprop=”name”>Blogger Post Title</div>

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Deanna T. (@MapleLeafMommy)
November 13, 2013 at 11:33 am

I’m thinking unless you’ve been entering the schema codes by hand (Something I do for maybe 70% of my recipe posts and nothing else), it’s probably not worth trying to get this to work on Blogger… as there won’t be anything for it to pick up and prepopulate, no?

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Aeryn Lynne
November 14, 2013 at 1:48 am

In theory, it could pre-populate general post information, like post title and author for instance. For recipe specific Rich Pin meta, it probably won’t work without hand coding. BUT if you create a recipe template that you keep on hand in a text file and use each and every time you post a recipe (which will also help in standardizing recipe posts,) then you’re not manually adding the code each and every time and it would work for Rich Pins.

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Christine
November 13, 2013 at 8:10 am

Thanks Aeryn!! I’ve been noticing this on certain pins, but didn’t know how to go about it to get it too! Thanks!

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Aeryn Lynne
November 13, 2013 at 9:32 am

Yay! Glad I could help! 🙂

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Randa @ The Bewitchin' Kitchen
November 13, 2013 at 12:37 pm

I’m going to give this a try! Thanks.

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Aeryn Lynne
November 14, 2013 at 1:52 am

Woot! Good luck! 🙂

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Jonnie
November 13, 2013 at 12:47 pm

I didn’t even know this existed! I need to explore Pinterest a lot more but this looks like a wonderful feature. Thanks for all the details!

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Aeryn Lynne
November 14, 2013 at 1:53 am

Glad I could help shine a bit of light on cool Pinterest features. 🙂 Have fun with Pinterest exploring!

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Coffee with Julie
November 13, 2013 at 1:36 pm

Um, well, I got lost as soon as you started referring to “alt=”http://mywebsiteisthebestest.com”” … I haven’t been adding any kind of code anywhere on pinterest! I think I need a Pinning 101 🙂

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Aeryn Lynne
November 14, 2013 at 1:51 am

Awwwh, yeah some websites will put their url into their alt tag info, so that there is some type of “origin” for where the pics have come from. If you have SEO by Yoast on your site, validating whether you can use Rich Pins should be pretty easy. 🙂

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Nancy @ Whispered Inspirations
November 13, 2013 at 1:37 pm

This is so interesting but, I’m so lost in trying to get set this up. You’re so smart though, we need a Geek with Style School.

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Aeryn Lynne
November 14, 2013 at 1:49 am

The book is coming! 😀

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Coffee with Julie
November 24, 2013 at 1:21 pm

I like this idea of a Geek with Style School! 🙂

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brett
November 18, 2013 at 2:08 pm

i haven’t heard of this either- but i will add it to my ever growing list

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Virginia @thatbaldchick
November 18, 2013 at 3:13 pm

Adding Rich Pins to the list of things I need to do to improve my site. Thanks.

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Jennifer B
November 18, 2013 at 6:32 pm

This sounds awesome! Thanks for the heads up on this. I use Pinterest all the time on my blog!

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Pam
November 18, 2013 at 7:24 pm

I had not heard of this. I don’t have yoast since I have thesis. Would it work with thesis?

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Aeryn Lynne
November 18, 2013 at 10:47 pm

Hi Pam! I’m not very familiar with how Thesis works for a theme editor – I’ve never used Thesis myself, so I can’t properly answer this. But, I would imagine though that you should have some kind of access to a theme editor to add Schema.org meta data. It would be a huge oversite if this wasn’t available and Thesis is a highly regarded framework.

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Malia
November 18, 2013 at 8:30 pm

Thanks for sharing this. I use Pinterest a lot.

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Amy Lynn Desrosiers
November 18, 2013 at 9:23 pm

I love Pinterest, and it is my #1 referrer. Rich Pins can only help me!

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Aeryn Lynne
November 18, 2013 at 10:49 pm

Ooh, yes, if you get a lot of traffic from Pinterest, you would definitely want Rich Pins enabled for your site. Its like extending copyright info which is truly for your benefit. 🙂

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Jessica @Bkeepsushonest
November 18, 2013 at 9:35 pm

Oh thanks for the tip. I haven’t been as active on Pinterest lately, I need to check this out.

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Shauna
November 18, 2013 at 10:15 pm

Wow, I have yet to hear of this, but it looks very cool… thank you

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Danielle @ We Have It All
November 18, 2013 at 11:40 pm

Wow, what great information… I’m keeping this tab open so I can come back later and read this more.

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Amber Edwards
November 19, 2013 at 12:09 am

I kept hearing about Rich pins and how beneficial they were. but didn’t really know too much more than that! I need to make sure I have rich pins on my site too!

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Wendy @ ABCs and Garden Peas
November 19, 2013 at 1:52 am

Wow, I had no idea. I really need to read this again and take some notes. SOO interesting!

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Dawn
November 19, 2013 at 2:17 am

Thanks for the tutorial! I would totally have to get someone else to do this for me still, lol. Not so techy. 😀 Glad that bloggers can probably do this, too. 🙂

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kathy balman
November 19, 2013 at 9:57 am

Very interesting, pinning this so I can check it out more later!

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Mama to 5 BLessings
November 19, 2013 at 10:39 am

wow that is cool, I didn’t know I could make money from my Pins! So looking into this! thanks!

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Shannah @ Just Us Four
November 19, 2013 at 12:40 pm

This looks like an awesome thing to help with pinning. I am definitely going to check it out.

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Janeane Davis
November 19, 2013 at 1:14 pm

Pinterest is becoming increasingly popular. It is nice to find new tips on how to use it.

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Liz @ A Nut in a Nutshell
November 19, 2013 at 3:58 pm

I know this is incredibly important but I’m so totally lost! I need to hire someone.

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Aeryn Lynne
November 19, 2013 at 4:33 pm

I see that your site has Open Graph tags for posts thanks to Jetpack… you could paste the link of any post on your site to Pinterest’s validator to see if it works for your site already. You would just have to ensure that you have a pinterest business account first. 🙂

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Kristyn
November 20, 2013 at 8:20 am

this sounds like an awesome tool to have i need to read more into it!

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Shanna
November 20, 2013 at 12:05 pm

Thanks for the tutorial! I’m gonna do this.

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Carmen's Life
November 20, 2013 at 7:54 pm

I have not heard of “Rich Pins” but I will look into them now since I want to build my Pinterest account.. Thank You for sharing..

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Denise @ Do you have that in my size???
November 28, 2013 at 9:48 am

I don’t think anyone pins my images and I don’t have a Business Pinterest account, but, after reading this article, I think I might just get one so that I can set this up just in case. Thanks for the great info!

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Cassandra
March 1, 2014 at 8:57 pm

Does anybody know what happens to rich pins if you change your URL? For example, I’m using a blogspot.ca address for the time-being, but if I upgrade to a .com, will Pinterest take that into account and automatically update?

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Aeryn Lynne
March 3, 2014 at 12:56 pm

Hi Cassandra, URLs that are associated with current pins will not change on Pinterest, so anything pinned with blogspot.ca will continue to have that URL. The good news though, Google/Blogger will redirect any blogspot.ca URL to your new domain, once you’ve upgraded to the .com. So while the pins will still look for blogspot.ca, Blogger will redirect that link to your custom domain. HTHs! 🙂

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