To celebrate the upcoming release of Marvel’s Black Panther in theatres on February 16th, Disney Canada is rolling up to Toronto in style with an augmented reality (AR) adventure experience that ties Black Panther to the Avengers: Infinity War.
Marvel fans can go check out the AR Black Panther Experience in Toronto just days before or after the movie premiere.
Find the Black Panther Experience at one of these three locations:
- Cineplex Cinemas Queensway and VIP – February 13
- CN Tower – February 17 & 18
- Cineplex Cinemas Scarborough – February 20
And, if you can’t make it to Toronto, you also have a chance to check out the AR experience in Ottawa, or Quebec City:
QUEBEC CITY
Carnaval De Quebec – February 2-4
OTTAWA
Winterlude Festival – February 9-11
What is Augmented Reality (AR)?
Augmented Reality, is your reality that has been augmented (changed for the better) with digital content, that currently requires some kind of portable screen (smartphone, tablet, head gear) to see.
You can have a digital world overlaying your real world, but you can only view it with use of a screen to see the adapted view.
Think Tony Stark, and how he could zip through digital files in the air within his workshop.
This is the science that I can’t wait to see, and use.
Interacting within an AR social network will be amazing. The scary thing is that you’ll potentially never have to leave home.
But, the incredible thing would be that you could “walk” into class at Cambridge University, while you’re still in your pjs in Talkeetna, Alaska.
Or more closer to home maybe, think Pokemon Go. You were able to catch ’em all in “real life” while at home, at work, in your neighbour’s backyard, etc through use of your smartphone.
What do you think? Will you be checking out the Black Panther AR Experience?
UPDATED (Feb 6th, 2018)
Here are some pics from the AR Experience. I was given a quick tour today to see how cool the Black Panther AR selfie experience is!
So the whole purpose of the Black Panther AR Experience trailer is to “meet” the AR Black Panther. But it is also absolutely awesome to see a life-sized figure of the dude too.
Pop Quiz! How well do you know the lore of Black Panther and Captain America? How does the cap’s shield tie those two together?
Check out AR Black Panther! So what you’re seeing in the screen is what is being captured through the tablet’s camera. The surrounding area is real, only the Black Panther is part of the augmented reality. Go walk up and take a pic with him.
The cool thing about AR, and something you might be familiar with if you played Pokemon Go. The Black Panther doesn’t move with the tablet. If we shifted the camera to the right, we wouldn’t see the superhero at all. You can walk right up to him, walk around him, etc. He’s “there” in the augmented realm, even though you can’t see him without the use of the tablet’s camera.
Go check him out before/after watching Black Panther next weekend and get yourself a selfie! Watch the #BlackPantherCA tag to see our fellow geeks having a blast.
ABOUT BLACK PANTHER:
Marvel Studios’ “Black Panther” follows T’Challa who, after the death of his father, the King of Wakanda, returns home to the isolated, technologically advanced African nation to succeed to the throne and take his rightful place as king. But when a powerful old enemy reappears, T’Challa’s mettle as king—and Black Panther—is tested when he is drawn into a formidable conflict that puts the fate of Wakanda and the entire world at risk. Faced with treachery and danger, the young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people and their way of life.
Marvel Studios’ “Black Panther” hits theatres on February 16, 2018.
10 Responses
Wow, this is really cool.. The world changes so fast doesn’t it? So many possibilities here!
This would be so incredible to experience! What a fun way to promote Black Panther, wish I lived closer to one of the venues ?
That sounds so cool! All the fun happens in Toronto 😉
What a fun experience! I just saw a preview for the movie last night
I am still waiting for this AR Tony Stark world to arrive. HUBS and I always swoon a bit when people are seen throwing their files digitally from one screen to the other on TV. LOVE. Now if that were here currently I am just going to say that I would LINE up to make that happen in my home office and then I’d go broke buying it probably and never get any work done because Paula would be throwing files around all morning just for fun. Wonder how long it would take for me to get tired of that?? HMM>>> oh and also this Black Panther augmented reality sounds AWESOME! Why no LONDON????? Sad Panda. I cannot drive to Toronto just for this although I am considering it because my daughter would go CRAZY. Actually they both would.
Right?? I’ve been waiting for Tony Stark level of smart home tech for decades, and I feel like it’s just around the corner. Eeek! Can’t wait!
I’ll know if I can’t reach you it’s ’cause you’re having too much fun playing in AR, LOL. 😉
If you do convince yourself to drive to Toronto, let me know and I’ll go check out the Black Panther AR experience with ya’ll! 🙂
I’ll be checking it out. But it isn’t the whole movie right? Or is it
Hi Anthea,
I think I updated this post after your comment (sorry for the delay in response!) So if you go back into the post, you can see what the AR experience is like. It doesn’t spoil anything for the Black Panther movie at all. Just gives a nice tie-in for Civil War, especially since there is a key connection between Captain America and Black Panther. 🙂
The experience itself is only a few minutes long, so a great thing to do before or after you see the movie. Have fun!
Is there a certain time for the locations? Or is it all day? Also is it free? 🙂
Hi Linda! I wasn’t given info on open hours, I’m going to go with “all day” – my best bet is that they’re around during theatre hours. And it’s free! 🙂