Target Canada is Bringing The Plus to Clothing Sizes Next Year

Aeryn Lynne

Over a year and a half ago Target began opening doors in Canada, something which was wildly anticipated across the country well before the “Zellers” signs had any chance of cooling off. Canadians have loved Target for years, despite the fact that it was a US-only company only until very recently. Excitement bubbled in all corners of the GTA; from their clothing and accessory brands, the groceries with coupon stacking, the huge electronic market, etc, there was this collective eagerness for Canadians to finally get to enjoy what their American neighbours have been taking advantage of for years. Then in late March 2013, the doors finally opened at select locations, and the consumers who fervently awaited for plus-size clothing options found themselves devastated. The clothes they so enjoyed purchasing from Target in the States were no where to be found. Things are changing for Target Canada though…

Last year I wrote a blog post on my utter disappointment on how Target could ignore their potential plus-sized customers. I still clearly remember even now, the exact moment when a fellow plus-size fashion blogger had told me that she couldn’t find clothing in the sizes we were expecting when she went to the soft-opening of the Guelph Target. I also remember being in a bit of denial.

Despite the rather long title, “Open Letter to Target Canada from a Plus Sized Fashion Lover” became Geek with Style’s second-most popular blog post with over 4K pageviews since it was first published, and developed into a long-lasting (#1 Google pageranked) testament of how Canadian plus-sized shoppers felt betrayed.

It is so very inspiring to know that not only did Target Canada listen to our collective objections, but they also eventually found a way to make the changes that we’ve desired. We’re getting what we’ve all asked for, which is possibly what Target Canada had in mind when they touted the “true Target brand experience.”

I don’t know what Target Canada has in store for their 2015 debut to Canadian plus size fashion, but I do know I’ll be first in line to find out!

Are you excited yet?

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Aeryn Lynne

The Geek at Geek Life
Living in Superman's Metropolis (aka Toronto, Canada), Aeryn Lynne found a way to entirely over-share everything she loves, and make a career out of it! Ultimately a geek, she waxes poetically over technology, fights for fashion-equality, squees over comic art, and literally sparkles, thanks to her makeup addiction.
Aeryn Lynne

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8 Comments on “Target Canada is Bringing The Plus to Clothing Sizes Next Year

November 4, 2014 at 1:29 pm

Fantastic. About time!

Kyla@Mommy's Weird
November 4, 2014 at 2:12 pm


Amanda @TheMommyMix
November 4, 2014 at 3:24 pm

Too be honest I hadn’t known that. Good on them for finally doing though!

November 4, 2014 at 3:25 pm

So glad to hear that they are expanding their lines to include plus size clothing here in Canada.

When in Winnipeg a few weeks ago I saw that the new Target there is almost complete. Cannot wait to browse the shelves.

November 4, 2014 at 4:01 pm

I love the power of social media!! Good for you for taking a stand when something wasn’t right! Good on Target for seeing their mistake and stepping it up! All the best in this new relationship!

Ashley S
November 4, 2014 at 4:26 pm

I love when a business recognizes an obvious mistake and takes the necessary steps to fix it. While I can’t believe they didn’t include Plus Sizes from day one I’m so glad they have now!

November 4, 2014 at 5:56 pm

That’s great!! Target always has great deals on clothing.

November 9, 2014 at 2:42 am

We’ll see how this goes. My sister,skinny ,and me plus, couldn’t goto our weekly clothing outing like we did with zellers. No fun ifconly one gets to trvon and buy. Does anyone no who did the marketing for Canada target? Sounds like a man who doesn’t like shop or a woman who doesn’t care about her company. Nonetheless, we haven’t stepped foot in their Canadian stores after fidin this out ad we definitely won go to the USA because of this. What a horrible company. Serves them right to go bankrupt, how can you trust a co that can’t even check what consumers want. Ant wait for walmart to ake of target chain. Woo hoo.. Hopefully next year!!!


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