Celebrate Spring with Addition Elle

Aeryn Lynne

Woohoo!  Thanks guys for celebrating Spring with me!  I even saw the sun shining every once in a while yesterday, so that warmer weather is coming soon!!

Yesterday I had a blast showing where you can find the latest weekly fashion trends in Canada, and today, I’d like to dig into a great place to find honest-to-goodness, true plus-size wear.  This store was my first-love growing up, and I’m trying really hard to think on this, but I believe Reitmans is the only company that has true plus-size stand-alone stores that can be found all across Canada, in the form of Addition Elle and Penningtons.  (Don’t get me wrong, you can find plus-size wear at most Bay/Sears/Laura stores across the country as well, but they’re occasionally tiny, “Above Average” sections of these large stores.)

Between Penningtons and Addition Elle, my feet always walk me to AE.  I have a Penningtons that is tons closer to me than the closest Addition Elle, but AE fits better to my style choices, so there’s no question about going the distance to find my new wardrobe.

If you haven’t been to an Addition Elle lately, they now cater some fabulous jean brands that I could only wish I could wear even just a year ago, including: Levi’s, Parasuco, Angels, and DKNY Jeans (just to name a few), while still carrying my faves like L&L and MXM.

And the Spring 2013 Lookbook is gorgeous!  All I have to do is open to the first page to see a trench coat I wish I got my hands on! (I think they’re sold out on the Polka Dot Trench. *tears*)

Addition Elle Spring LookBook 2013
(click the image above to view this season’s trends)

I’ve heard through the grapevine that Jeanne Beker’s EDIT collection will finally be in stores come mid-April!  I kid you not, I will be first in line to pick up some of those gorgeous gems. *wants*

What really makes me happy though is that the Addition Elle brand is growing with us (erm… no pun intended.) The struggle to find fashionable clothes isn’t over, but at least we’ve got some fab stuff to look at while we continue to request our favourite designers to get on the plus-size bandwagon.  From what I can see, Addition Elle is actually a big proponent on getting brand names to step up their game and offer options for curvy women.  They’re pretty much the only ones to offer popular jean brands that aren’t just “widened” to fit a larger frame, but actually molded to fit a plus-size frame.

I love this article quote:

“At Addition Elle, we believe in a fashion democracy where every woman, no matter her size, has the right to fashionable clothing that flatters her shape,” explains Roslyn Griner, Vice President of Marketing and Visual Display at Addition Elle. “Denim is a casual clothing staple in every modern woman’s wardrobe and we are thrilled to introduce Canada’s premiere collection of leading and fashion designer jean labels with the latest trends adapted to fit and flatter her curves. After all, every woman needs a good pair of jeans,” she concludes. (ADDITION ELLE PROCLAIMS AN ALL-OUT FASHION DEMOCRACY – June 19, 2012.)

So here’s what you’ll find in my shopping bag (I will hunt that trench coat down, lol!):

In my shopping bag: Addition Elle

Do you still need something peplum for your Spring closet? It’s the HOTTEST style right now, and I just picked up a gorgeous one (below) for $10 on sale at Addition Elle! After tax and FREE shipping, it came out to $11 and change! How awesome!?

addition elle peplum


Addition Elle also wants YOU to be a #ShowStopper: So for a Limited Time Only! Enjoy Free Shipping on all Canadian orders! AND Receive a $20 off in-store coupon at!  Vote for your favourite bra and receive a coupon for $20 off your next $50 purchase (either in store OR online!)  And?  Learn about the amazing bloggers wearing those bras while you’re there!

Ready to win??  There is a $100 Addition Elle gift card for one lucky winner!  Enter below and good luck! 🙂

a Rafflecopter giveaway

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Aeryn Lynne

The Geek at Geek Life
Living in Superman's Metropolis (aka Toronto, Canada), Aeryn Lynne found a way to entirely over-share everything she loves, and make a career out of it! Ultimately a geek, she waxes poetically over technology, fights for fashion-equality, squees over comic art, and literally sparkles, thanks to her makeup addiction.
Aeryn Lynne

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29 Comments on “Celebrate Spring with Addition Elle

March 28, 2013 at 9:09 am

Ok, don’t laugh… my must haves this spring? some new bras, ones that aren’t intended for nursing and actually fit me.

Voxy L
March 28, 2013 at 9:44 am

This spring, I want a great pair of mint heels!

caryn s
March 28, 2013 at 11:19 am

i love this beautiful dress
high low chiffon dress from additionelle!

March 28, 2013 at 8:57 pm

time for a new bra

Vicki Hill
March 29, 2013 at 10:07 am

Good bras, comfy yet stylish shoes and a killer jacket.

Judy van Ryn
March 29, 2013 at 3:25 pm

I would love a blue belle outfit

Candess Phillips
March 29, 2013 at 6:16 pm

Must haves for spring would be new bra, panties, and capris

Jaime Brown
March 29, 2013 at 9:46 pm

I would love
twill skinny pant, thank you:)

Dayna W
March 30, 2013 at 5:53 pm

My musthaves are 1. A cute headscarf. 2. Something in a bright robin’s egg blue and 3. Some slight wedgie sandals!

Victoria Ess
March 31, 2013 at 10:29 am

The tuxedo pant!

maria b
March 31, 2013 at 12:16 pm

Patterned jeans.

March 31, 2013 at 9:22 pm

My must have is buffalo bootcut jeans !!

Julia Grant
March 31, 2013 at 11:16 pm

I want a pair of pastel jeans, preferably in peach, a nice dress like the colour block dress on the website, and some bright flats.

Stacey Dempsey
April 1, 2013 at 4:57 am

the multilayer blouse and the sliver jean jacket and active swimsuit

Donna L.
April 1, 2013 at 4:51 pm

chambray shirt

April 1, 2013 at 4:55 pm

This year I want a wrap around dress in a current looking pattern

April 1, 2013 at 5:55 pm

I’m looking for a great pair of ballet flats and comfortable skinny jeans.

April 1, 2013 at 8:38 pm

Must-have – A fresh Spring outdoor jacket always reminds me of Easter.

Darla H
April 1, 2013 at 9:17 pm

My 3 must haves for spring include a Pastel piece…(even if it’s an accessory like Additionelle’s rubber watch in Mint!) a black & white or black OR white staple piece like a blazer or a pair of cigarette pants and a maxi dress! . Love me a maxi dress

Debbie Petch
April 2, 2013 at 2:04 am

colorblack maxi dresses

Debbie Petch
April 2, 2013 at 2:14 am

I like the wirefree cotton comfort bra.

April 2, 2013 at 4:38 pm

cute dress and flip flops

Jeanette J
April 2, 2013 at 5:17 pm

I like the back smoothing soft cup bra

Eva Mitton-Urban
April 3, 2013 at 12:59 pm

Three must haves to complete the entire ensemble for an inspired spring look. The lace trim chemise, cognac ballet flat with cutout detail and the piece de resistance the Michel studio printed dress. Simply breathtaking statement – *Masterpiece*.
eva mitton-urban

Huguette E.
April 4, 2013 at 10:37 am

Mine is the pleather jacket with knit insert.

April 4, 2013 at 3:20 pm

my must haves include stretch capri pants, a great pair of metallic ballet flats, and a brimmed hat that I can dress up or dress down and that gives ‘stylish’ shade from the sun.

entering in rafflecopter as jen s.

Kristi Renout
April 5, 2013 at 8:38 am

Must haves? Definately jeans. Many new pairs of jeans.

colleen nyborg
April 5, 2013 at 8:50 pm

Love the new skinny pants & Michael Studio dress.


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