National Breakfast Day with Kellogg's #shareyourbreakfast

Thursday March 8th (ie TODAY) is National Breakfast Day and Kellogg’s has partnered with Breakfast Clubs of Canada and Breakfast for Learning to launch the Share Your Breakfast program to give Canadians that extra nudge to help children who might otherwise go without.

Did you know?

  • Studies show that breakfast can help kids boost their academic performance – improving behavior, reducing absences and tardiness and increasing focus and physical performance
  • In Canada – 1 in 10 children live in poverty and are at risk of starting their day on an empty stomach

As part of this movement, Canadians are invited to celebrate National Breakfast Day with Kellogg's on Thursday, March 8. Throughout the day and across the country Kellogg's will be surprising Canadians with free mini-packs of Kellogg's Rice Krispies cereal to raise awareness about our country's hungry children. In return, they're donating to the National Breakfast Day charity partners. In essence, a bowl for you will equal a bowl for a hungry child.

There are a number of easy ways to get involved:
a. Visit Kellogg’s website to view the breakfast video and share this important message with friends and family via social media.

b. Pick-up a specially marked box of Kellogg's cereal in-store for a unique pin code to redeem for a free breakfast item and;

c. In return, Kellogg’s will make a donation to Breakfast Clubs of Canada and Breakfast for Learning

d. Or visit the breakfast charities directly to make your own donation and find out more about the great work they're doing to fight hunger in Canada!
Breakfast Clubs of Canada and/or Breakfast for Learning

e. Tweet your support using the hashtag #shareyourbreakfast

Coincidentally, it's also International Women's Day and the UN decided that the 2012 theme would be: Empower Women – End Hunger and Poverty

So we should be doubly aware that even in 2012 people all over the world are crippled with hunger.

Living in Superman’s Metropolis (aka Toronto, Canada), Aeryn Lynne found a way to entirely over-share everything she loves, and make a career out of it! Ultimately a geek, she waxes poetically over technology, squees over comic art, hunts down the nerdiest places to visit and literally sparkles, thanks to her makeup addiction. Read More…

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